Solutions by Organization

Brand Manufacturers

The continued growth in private label and emergence of more retail brands has increased the pressure on brand manufacturers to deliver profitable products to market. Retaining once brand-loyal consumers is a rising challenge as brand manufacturers face competition from their traditional customer base — retailers.

Establishing relationships as brand developers for retailers' "designer labels" requires brand manufacturers to collaborate more closely with their customers.

Aligning with a customer's unique processes and adhering to their specific design and quality control requirements can frustrate manufacturers and lead to increasing penalties for inaccurate information and non-compliance.

The problem is exacerbated by the speed with which new brands are introduced to market and the increasing number of collections, programs and seasons each year.

Designs to delivery cycles are under pressure and communications are strained. The reliance on e-mail and various manually maintained spreadsheets throughout the organization makes it difficult to keep information updated and synchronized with customers, factories and other partners and systems.

The changing and competing roles of retailers and brand manufacturers are driving the adoption of technologies to manage the rapid introduction of new and highly profitable products.

This is where TradeStone's
Merchandise Lifecycle Management solutions can help »