Solutions by Organization

Retailers

With razor thin margins driven by a congested market place and tough competition, retailers are turning to private label and private brand merchandise as a winning strategy for profitable growth.

Today's consumers not only see these products as value-priced alternatives to "name brands" but more importantly for retailers, they consider them to be viable alternatives to other brands, with many believing the quality offered is at least as good as the usual big names. This offers retailers the opportunity to increase brand awareness but also provides them with many challenges.

Retailers are tasked with delivering merchandise that not only competes on quality, value and price, but is perceived as being innovative and on-trend.

To achieve this they need to design inspiring products, find and work with ethical suppliers and factories around the world, ensure the quality and safety of goods produced and deliver these to the shop floor as whole collections and programs that are visually appealing and exciting.

But existing technology is an obstacle to fulfilling this goal. Disparate systems, information silos, disconnected processes, and inefficient methods of communication only serve to slow down progress.

Retailers require one system, one view and one process for collaboration across all parties.

An approach that unifies and speeds the design, sourcing, ordering and delivery of their private label and branded merchandise to market.

At TradeStone we call that
Merchandise Lifecycle Management »