Creating a successful brand is the result of many people working together within and across organizations; teams contributing their expertise to design, price, procure, deliver and market quality goods to eager customers.
Everyone knows their role and how to get things done.
The tools they use need to reflect the unique requirements of their areas of responsibility, but still need to mesh together to enable a frictionless process, to support true Merchandise Lifecycle Management.
Few retailers have made significant strides in the area of Speed to Market as they continue to build their technology and processes around product and line-of-business silos.
Building a great brand is about turning inspiration into reality.