In today's ultra-competitive world, retailers need to differentiate themselves and increase brand recognition through innovative and exciting designs, brought to market quickly and often.
Creating a theme for a season, or collaborating on programs and developing packaging, is a daunting task that can make or break a retailer's bottom line. The merchandise that makes it on to the sales floor not only impacts company profits, but reputation and brand as well.
The rapid growth in private label and private brand only serves to increase the complexity, workload and pressure involved in bringing merchandise to market. This results in an even more difficult job for the design team. They must be creative, fresh and bold, as they develop new concepts, trends, colors and materials long before they hit the market.
Key to success is effective collaboration across trading partners, but this is hampered by manual tasks and disparate data, multiple systems and organizations, as well as geographic boundaries. Managing a disconnected design process can be time and labor-intensive, as well as costly.
Enables private label and branded merchandise development from inspiration
through design to specification and testing.
Latest functionality enables retailers to drive brand design and development from inspiration
"We're committed to the continued growth and success of our private brands program. We found that TradeStone truly understands the complexities of private label design and development."
— Diane Hartjes, Belk project manager and director of private brands operations