Bringing quality branded and private label products to market requires collaboration across and between business partners, often separated by great distances.
Keeping everyone on the same page, working together in an effective, efficient way requires sharing information, managing and tracking processes and validating requirements. But the needs of the retailer aren't the same as the requirements of the brand manufacturers, and upstream suppliers have yet a different set of needs.
Citi's call with TradeStone Software reinforced the growing importance of private label for retailers, especially as the acceptance of private label among consumers grows.
Merchandise Lifecycle Management is the holistic, informed, and efficient retail process of inspiring, designing, sourcing, procuring, and delivering private label and branded goods.