A Blog – Why, Oh, Why Would I Do This?

• Posted on April 6, 2010
• in CEO Speaks, Merchandising, Product Innovation, Retail, Social Media
• by Sue Welch

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As many of you know, I have been resistant to blogs, tweets, Facebook and other micro communication tools. There was no place for such frivolities at TradeStone as we focused on the serious business of being the technology platform to support retailers and suppliers efforts in the design, sourcing and delivery of branded and private label merchandise. It was a higher calling that surely must require more than 140 characters to explain and define. Surely?

Actually, surely not. Having recently attended a very thought provoking conference put on by Retail Connections, I am in with a vengeance!

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