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 In the past 10 years, the definition of private label has evolved significantly from that of a simple "generic" or "store" brand. Today, more than two-thirds of global consumers are not only buying private label products, but consider them to be a "good alternative" to other brands; while nearly as many believe such products offer quality that's "at least as good as that of the usual big brands." Private label goods are important to retailers because not only are they more profitable and cheaper to source and produce, but they provide the opportunity to increase brand awareness.
TradeStone recognizes the importance of private labels and therefore our vision is simple – to provide the world’s leading retailers and wholesalers with private label solutions that deliver radical results. What do we mean by radical?
R – Rapid Response
A – Agility (Opportunity/Challenge Response)
D - Dramatic Design
I – Innovation
C – Controls (QA/QC/Regulatory)
A – Alternative (Channels/Sourcing)
L – Leapfrog (the Competition)
TradeStone’s radical results include: 200 to 400 basis points to the bottom line; sales increases of 35 percent; average consumer spend increases of seven percent; and sell through at margins of 78 percent.
TradeStone…Private Label Solutions; Radical Results!
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