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Forbes.com Author Robert Malone Cites TradeStone Software in New Book, Chain Reaction
Chain Reaction - How Today's Best Companies Manage Their Supply Chain for Superior Performance, Devotes Chapter to TradeStone's Innovative Technology for Retailers

 Gloucester, Mass., October 23, 2007 -- TradeStone Software, the leader in merchandise lifecycle management solutions for retailers and wholesalers, today announced TradeStone Software and CEO Sue Welch are featured in Chain Reaction - How Today's Best Companies Manage Their Supply Chains for Superior Performance. The book published by Kaplan Publishing of New York is now available at all retail and online book stores. Forbes.com author Robert Malone studied and analyzed supply chain management among the worlds' most successful retailers and the technologies that support their initiatives. Sue Welch is referenced as an expert in the global supply chain business and TradeStone Software is the sole retail software company to be quoted..

"We are honored that our Merchandise Lifecycle Managment technology is recognized for helping retailers simplify the design to delivery buying process and increase margins," said Sue Welch, CEO, TradeStone Software. "Our customers come to us not only to enhance their supply chain but to deliver quality goods that sell through at full price. We think the book does a great job of detailing the ins and outs of the supply chain and how technology can impact the bottom line."

About the Author
Robert A. Malone is the logistics editor for Forbes.com and has written columns for Inbound Logistics Magazine and an online column for Managing Automation for ten years. He co-founded the Variflex Corporation, where he created "a variable speed goods and people mover," helped design the movement of people and baggage for six airports, performed studies on the interaction of people and traffic at business activity centers, did a study for the US Postal Service that pre-dated electronic tracking and package modularization, and designed ATMs and back branches for Citibank. He's been interviewed by Good Morning America, 60 Minutes, The History Channel and more. Malone currently lives in New York City.

About TradeStone Software
TradeStone provides merchandise lifecycle management software that enables the world's most successful retailers to bring innovative and highly profitable private label products to the market at record speeds. TradeStone's Merchandise Lifecycle Management(TM) suite, which consists of TradeStone PLM for Retail (TM), TradeStone Sourcing (TM), TradeStone Quality Management (TM) and TradeStone Global Order Management (TM), delivers radical results - 200 to 400 basis points to the bottom line; sales increases of 35 percent; average consumer spend increases of seven percent; and sell through at margins of 78 percent. TradeStone marquee customers include American Eagle Outfitters, Boots, Circuit City, Deutsche Woolworth, Guitar Center, Kohl's, Macy's, Novi Footwear, NBrown Catalog Company, Pacific Sunwear, Regatta and The Children's Place. TradeStone Software is headquartered in Gloucester, Mass., with offices in Atlanta, Bangalore, Hong Kong and London.

Contact:

Tania Stockbridge
TradeStone Software
978-281-3723
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