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30-Year Industry Veteran to Lead Global Sales and Marketing Expansion
Gloucester, Mass., March 3, 2008 -- TradeStone Software, the retail industry's leading provider of private label and global sourcing solutions, today announced it has named Brian Marsden President of TradeStone Software. As President, Marsden will be responsible for the Company's global sales and marketing expansion. His strong strategic background will help guide TradeStone into the next phase of growth as the company continues to expand its reach in the Americas and abroad.
Marsden also brings to TradeStone a wealth of international supply chain experience. Prior to joining the Company, Marsden was CEO of Wesupply.com, a UK headquartered, On Demand (SaaS) supply chain management company. Under his leadership, Wesupply's customer base grew to more than 350 international companies, supporting more than 50,000 global trading relationships that operated throughout Europe, Asia-Pacific and North America. In addition to setting the company's vision, Marsden helped deliver innovative new approaches to business-to-business communication, sales, collaboration and community management in the SaaS sector.
"Brian is a brilliant strategist who will help move us into the next phase of maturity as we continue to grow our customer base around the world," said Sue Welch, CEO, TradeStone Software. "With his vast experience and knowledge in dealing with international supply chains and working with global commerce communities, we're confident TradeStone's presence in the global retail market will continue to flourish. Brian is known and recognized throughout the industry and we are excited to have him back within the TradeStone family and look forward to him bringing his impressive track record of success, both as an executive and a business innovator, to TradeStone."
"TradeStone is leading the wave of a new generation of business to business applications that help simplify the collaborative global trading process to ensure that retailers and wholesalers secure competitive, sustainable and ethical innovation," said Marsden. "Where TradeStone differentiates itself and truly excels - is that we are the only company to unify the PLM for retail, global sourcing, global order management and quality management pieces to provide an end to end solution for retailers looking to build and expand their private label and private brand programs. The company is growing at a record pace and I am thrilled and honored to be tasked in helping to guide us through this exciting period of rapid growth and development."
This is the second time Marsden and CEO Sue Welch have teamed up, having worked together previously at Rockport Trade Systems. Prior to Rockport, Marsden served as Senior Vice President of Manugistics' Strategic Business Unit in Europe. He has also held senior management positions at Software 2000, Datalogix International and Dun and Bradstreet Software.
About TradeStone Software, Inc.
TradeStone provides merchandise lifecycle management software that enables the world's most successful retailers to bring innovative and highly profitable private label products to market at record speeds. TradeStone's Merchandise Lifecycle Management(TM) solution, which consists of TradeStone PLM for Retail (TM), TradeStone Global Sourcing (TM), TradeStone Quality Management (TM) and TradeStone Global Order Management (TM), delivers radical results - 200 to 400 basis points to the bottom line; sales increases of 35 percent; average consumer spend increases of seven percent; and sell through at margins of 78 percent. TradeStone marquee customers include American Eagle Outfitters, Boots, Circuit City, Deutsche Woolworth, Guitar Center, Kohl's, Macy's, Novi Footwear, NBrown Catalog Company, Pacific Sunwear, Regatta and The Children's Place. TradeStone Software is headquartered in Gloucester, Mass., with offices in Atlanta, Bangalore, Hong Kong and London and can be found on the Web at www.TradeStoneSoftware.com.
Contact:
Tania Stockbridge
TradeStone Software
978-281-3723
tstockbridge
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